Call to action, join Sir David Attenborough.

As a child, I used to spend my Sunday afternoons watching the BBC Earth documentaries with my father. We watched in awed silence the beauty and diversity of the natural world. I might have dreamed of becoming a biologist then but life is made of compromises and tough choices. I ended up in the world of education and communication, which is not really bad 🙂

However, today, more than 20 years later, as I am watching this video posted on BBC Earth plasticwatch and listening to these uplifting words of this exceptional man who was one of my childhood heroes, I believe that by being part of the Clean Coast Sardinia and part of the global movement trying to help and save our seas and oceans, I might be closer to my childhood dream than ever.

‘The actions of any just one of us may seem to be trivial and have no effect, but the knowledge that there are thousands, hundreds of thousands of people who are doing the same thing, that really does have an effect, so please join us’

                                        Sir David Attenborough

P.S. I was positively surprised with all the actions and initiatives involving school children in the UK that were shown in this video. We do not need ice-bucket or flip-the-bottle challenges, we need more lunchbox without single-use plastic challenges.


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